Supporting Unprecedented Air Purifier Innovation with ARRK’s Expertise

In recent years, there has been a growing interest in health and wellness, leading individuals to seek better products to maintain their well-being. Factors such as whether a product fits into home interiors and its safety have become crucial considerations. Our valued client, Hitachi Corporation, is committed to developing products that seamlessly integrate with modern lifestyles. In a market flooded with countless air purifiers, ARRK joined forces with Hitachi Corporation, known for a century of pioneering research and development, to propose an air purifier that aligns with the times.

ARRK’s proposal included the following:

– Building upon Hitachi Corporation’s concept of an air purifier that self-propels across floors, simultaneously drawing in air from below and expelling purified air from the top. We proposed a modern and sophisticated design that seamlessly fits into any space by concealing the exhaust port.

– Offering exterior design and prototyping services, along with logo design, CMF (Color, Material, Finish) suggestions, a variety of color options, and promotional banner production for exhibitions, creating a brand from scratch.

ARRK’s proposal included the following:

ARRK diligently understood our client’s requirements, providing multiple designs to support product design. Beyond product design, we leveraged our extensive experience in 3D modeling technology accumulated over the years while comprehending the final purpose of the product. 3D data allows for a realistic visualization of the product and enables the assessment of the product’s image and its ambiance when placed in various locations.

We also proposed CMF and color variations that complemented the design, closely collaborating with our client to bring “Kuubi” to life.

In this project, ARRK supported every step, from design sketches to 3D modeling, prototyping, logo design, naming, and branding. We showcased the prototype in department stores and experiential stores, facilitating market research, which was the initial objective.

Collaborating closely with clients on market research, as done in this project, demanded an even higher level of effort from ARRK. However, this project, where we were consistently involved in the entire process from design sketches to prototyping, naming, branding, and more, has been a fantastic experience and a valuable asset for us. We look forward to the possibility of future collaborations with Hitachi Corporation.

Representative: K.M.

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